Pink Rickshaw Design (PRD) is a world class system design firm that aims to provide one-stop-shop for research, design, and development of technologies and human centered solutions: especially for rural populations. We focus on problem-centric approach to system design. Our experts have developed a unique socio-technical approach to understanding a problem domain and then proposing technological solutions that can address the issues. While developing products for every user, our expertise lies in building rugged products for resource poor environment. We focus on high quality solutions that work in the harsh environments of rural deployments.
Pink Rickshaw Design (PRD) is a world class system design firm that aims to provide one-stop-shop for research, design, and development of technologies and human centered solutions. We focus on problem-centric approach to system design. Our experts have developed a unique socio-technical approach to understanding a problem domain and then proposing technological solutions that can address the issues. While developing products for every user, our expertise lies in building rugged products for resource poor environment. We specialise in developing products for Collaboration, Internet of Things, Artificial Intelligence in a variety of domains. We have just expanded our operations into Education Technology and Smart Mirrors.
The core of our design philosophy is centred around developing comprehensive solutions rather than artefacts. We have focused our approach on
- working for technologies for women. Women are an under-served market when it comes to technology. At Pink Rickshaw Designs we focus heavily on methodologies and solutions for technologies for women. Design for women is not just about aesthetics: its about understanding the problem domain that women have to deal with and how technology can be better designed to serve them. This represents a huge financial opportunity as well as developmental opportunity.
- Technology mediated empowerment of rural communities. Rural communities represent a delicate eco-system which is important and central to any economy. Lately however with rapid urbanisation, development for rural areas has been ignored. In the world where smart cities are becoming fashionable, we at Pink Rickshaw Design have been advocating and developing products for smart villages. The technology development approach has to be customised to fully understand rural communities and empowering them with technologies rather than simply waiting for urban technologies to become cheap enough to reach rural population. Our approach is built around using technologies for empowering rural communities. We immerse ourselves in rural environments to fully understand what is required and then develop solutions that make rural population embrace technology rather than be intimidated by technology.
- Intelligent Embedded Technologies. With IOT and widespread availability of AI, there is an opportunity in enabling the next generation of intelligent furniture and objects. We at Pink Rickshaw based on decades of research on collaboration, design and technology are developing solutions that will enable individuals to benefit from products and solutions that enable collaboration, control and communication. Our line of products being developed will allow users to move away from device based computation to ambient computation and collaboration.
Technology is not made for women. Women are supposed to adapt to the male world and use male tools for themselves. For example, my calendar is not just my calendar. It is my family’s calendar. As a house manager, mother, daughter, wife, businesswoman, engineer, I record things like medicine schedules of my family members, homework …
I remember when i bought my first computer I went to cottage Emporium in Delhi and bought a CD about Indian Mythology. I did so to show my grandmother the value of computers which my middle class parents had invested in after saving a lot of money. My grand mom saw the CD with me …
https://armchairmedical.vhx.tv/videos/remote-connected-care-in-the-digital-age-dr-kanav-kahol You can sign up and see the talk at HIC 2017..
Pink Rickshaw Design
E-300, Ground Floor, 80 feet road, Greater Kailash 2
New Delhi 110048